The well-known food chain, Burger King, thought it was a good idea to offer lifetime supply of free burgers to Russian women who would carry a child fathered by World cup players.
The advertisement was followed by extreme hate and critics assailed the company and announced the ad as sexist and demeaning.
Burger King’s media relations department at its U.S. headquarters apologized for the campaign admitting “the clearly offensive promotion that the team in Russia launched online” and removed the campaign from social media on Tuesday. They further said “It certainly does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”
The campaign was launched on Russian social media outlet Vk, in which the company offered a payment of $47,000 with a lifetime free supply of whoopers to the “girls who manage to get the best football genes” continued by “It is a reward for the girls who would get pregnant from the international football superstars.”
The now deleted promotion pic.twitter.com/mg7xETHfQW
— Jenna Fryer (@JennaFryer) June 20, 2018
The ad was also an indication that the Russian team needed better soccer players in the country as the team ranked 70th unlikely to make any significant progress in the world cup, but the team has been able to have managed quite well till now.
The company had to even face criticism from Russian political leaders who stated that the company was only looking for publicity through stupid offers rather than improving their quality.
Ads such as this one is nothing new in Russia which often play on sexist stereotypes and women’s rights activists have been struggling to have legal notices issued against them.